How to Specify

An Important Note to Specifiers

At Level, we’re committed to fairness and respecting the intellectual property of everyone in our industry, including our talented artists. We ask for your help in protecting our designs from unauthorized copies or imitations. 

To ensure you’re using authentic Level designs, please:

  1. Specify that level products must be purchased from one of our authorized distributors.
  2. Use the correct Level design name and number in all specifications with the © to communicate the Copyright to the contractor.
  3. Avoid allowing “comparable products,” “derivatives,” or “alternatives” where possible. 
  4. Use watermarked images from our website or mockups you’ve received when sharing the specified design.

Thanks for your cooperation and helping us protect the hard work behind our designs!

Contact Your Sales Rep

The Basic Process

These are the basic steps in our process. We’ve spend the last 25 years perfecting this to make it as simple and effortless as possible for busy designers! Of course each project is unique and additional steps are sometimes be necessary.

Keep scrolling to see some of the steps that may be required depending on the solutions you are specifying.

Submit your job request to your Level sales rep.

Level creates a mockup of your design (including any customizations), and furnishes it with a budgetary estimate.

Review the mockup and estimate with your sales rep. Indicate any changes you’d like Level to make.

Level makes any edits and sends a strike-off (along with a revised mockup and estimate if needed) for your final approval.

Level produces the job, all goods are quality checked, and the product ships to the site with full installation instructions.

Step-by-Step Specifying

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BROWSE: Browse our design library to find the design(s) and printable base material(s) that are of interest to your client.

MEASURE: Determine the dimensions and/or overall square footage of your project so that accurate budgetary pricing can be provided to you quickly. Keep in mind that Mural Designs are sized and scaled to your specifications, while Repeat Pattern Designs are scaled to repeat within the width of our most common materials. In many cases you will simply need to know the overall height and length/width of your space, and your selected design will be sized accordingly. If you have a complex installation that requires multiple sizes or custom fitting to intricate spaces, please have as much information as possible ready when you call your sales representative. In these cases, dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required to properly assess and quote a job.

CALL: Call your sales representative to discuss your project and obtain budgetary pricing based on the options you’ve selected. Your sales representative is here to provide guidance and take the heavy lifting off your shoulders. Ask them to help finalize your choices and determine the right solution for your needs.

DOWNLOAD: Download images and spec sheets from this site to demonstrate your ideas to your client. Consider using these to get approvals at this stage, instead of requesting complete custom renderings from Level. Our experience shows that, because so much can change during a project, customizing at this point can potentially be inefficient, spending your valuable time and billable hours needlessly.

PRESENT: Present these rough concepts and budgetary pricing to your client for approval. If any of the details need to be fine-tuned, this is the time to do so, but be sure to request updated pricing!

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ORDER: Review these tools with your client. Once approved you’re ready to submit your order!

WRITE: Write the Level design, materials selections, and any custom options into your spec to lock them in. Avoid any allowances for “comparable products”, “derivatives”, or “suitable alternatives” wherever possible. Be sure to include:
Level Design Name & Color
Level Design Number
Level Base Material & Emboss Name (if applicable)
WallMax Protective Laminate (if applicable)
Any Pop Gloss, WallFX, or Metallic Effects
All Level Images Include the Level Watermark

REQUEST: Request any custom changes from Level once all the job specifics are approved by the end client. Level will create your custom design and provide you with complete custom renderings and other tools for final approval.

What to Know When Specifying Wallcovering

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What Is It?

  • Ordering a Level mural in the same colors, print effects, and base material as shown on its sample.
  • The simplest way to specify Level, and the best return for your investment of time. Simply select a design and color from the Level book or website and provide your dimensions.
  • Samples are available.
  • No customizations other than those listed below.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your wall(s).
  • In many cases you simply need the overall height and length/width of your space, and at the beginning stages, even approximate dimensions are suitable to obtain an estimate.

What Can I Customize?

  • Specify Your Dimensions
  • Select a Crop of the Design to Fit

What Proofs Will I Receive?

  • A Memo Sample Upon Request
  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • If you have a complex installation that requires multiple sizes or custom fitting to intricate spaces, please have as much information as possible ready when you contact us. In these cases, dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.
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What Is It?

  • Ordering a Level repeat pattern in the same colors, prints effects, and base material as shown on its sample.
  • The simplest way to specify Level, and the best return for your investment of time. Simply select a design and color from the Level book or website and provide your total yardage needed.
  • Samples are available.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The total yardage required for your project.

What Can I Customize?

  • See Specify a Level Repeat Pattern: Custom Color below for information.

What Proofs Will I Receive?

  • Memo Sample Upon Request
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What Is It?

  • Ordering a Level mural in the same base material and print effects as shown on its sample, but customizing the colors.
  • The simplest way to customize a Level mural.
  • Select a standard design and color from the Level book or website and provide your color information and dimensions.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your wall(s).
  • In many cases you simply need the overall height and length/width of your space, and at the beginning stages, even approximate dimensions are suitable to obtain an estimate.
  • How many colors are to be customized and if the color(s) being requested are Level-Safe Colors. Level-Safe Colors include:
    • Colors from the Level-Safe Colors Swatch Book
    • Sherwin-Williams Paint Colors
    • Benjamin Moore Paint Colors
    • Pantone Solid or Pantone Process Colors

What Can I Customize?

  • Specify Your Dimensions
  • Select a Crop of the Design to Fit
  • Customize the Colors of the Design

What Proofs Will I Receive?

  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • Keep in mind that complex, tonal designs can be more subjective than those with flat, solid colors in terms of color perception.
  • Samples (available for each design) can be used as a starting point to determine which colors you wish to retain, and which you would like to customize. The color chips on the samples indicate the colors that can be customized.
  • If you have a complex installation that requires multiple sizes or custom fitting to intricate spaces, please have as much information as possible ready when you contact us. In these cases, dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.
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What Is It?

  • Ordering a Level repeat pattern in the same base material and print effects as shown on its sample, but customizing the colors.
  • The simplest way to customize a Level pattern.
  • Select a standard design and color from the Level book or website and provide your color information and total yardage needed.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The total yardage required for your project.
  • How many colors are to be customized and if the color(s) being requested are Level-Safe Colors. Level-Safe Colors include:
    • Colors from the Level-Safe Colors Swatch Book
    • Sherwin-Williams Paint Colors
    • Benjamin Moore Paint Colors
    • Pantone Solid or Pantone Process Colors

What Can I Customize?

  • Customize the Colors of the Design

What Proofs Will I Receive?

  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • Keep in mind that complex, tonal designs can be more subjective than those with flat, solid colors in terms of color perception.
  • Samples (available for each design) can be used as a starting point to determine which colors you wish to retain, and which you would like to customize. The color chips on the samples indicate the colors that can be customized.
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What Is It?

  • Any customization to a Level design beyond crop & scale and color.
  • Any customer provided art.
  • Any completely new custom custom design.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your wall(s). In many cases you simply need the overall height and length/width of your space, and at the beginning stages, even approximate dimensions are suitable to obtain an estimate.
  • As much information as possible regarding the customizations you would like to have.

What Can I Customize?

  • Specify your dimensions and select a crop of the design to fit.
  • Customize the colors and the layout of the design (i.e. add a logo, add or edit text, move elements, combine designs, and more).
  • Change the base material on which your design is printed.
  • Add or remove Pop Gloss or WallFX.
  • Provide your own art.
  • Have our designers create something completely bespoke for you!

What Proofs Will I Receive?

  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • Samples (available for each Level design) can be used as a starting point to help determine what elements you would like to customize.
  • Request a consultation. Our designers are available for screen-shares and/or conference calls with to facilitate the communication of you customization needs. These calls really help eliminate misunderstandings and save time for everyone, so please use them whenever you feel it’s helpful!
  • Please have as much information as possible ready when you contact us. Dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.

Customer Provided Art

  • Customer provided art should be submitted as close to print-ready as possible. This is defined as a digital file that can be printed as-is without any adjustments from our team. Ask your sales rep for assistance.
  • Should you specify purchased or licensed art, such as a photo from a stock image provider: Level can purchase/license the image you select. We charge the customer for the cost of the image, but ownership of the image or license stays with Level. The licensing contracts of most stock image providers do not allow us to transfer ownership of the digital image to your customer, so expectations need to be set accordingly. Licensed images are subject to the same criteria as customer provided art in regards to quality standards and custom design fees. We will gladly assess your selected image(s) for quality and make recommendations accordingly.

What to Know When Specifying Window Film

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What Is It?

  • A standard, “off-the-shelf” window film.
  • Available in two sizes (40″ tall & 59″ tall).
  • Features either white ink or frosted ink effects.
  • Sold by the roll.
  • Samples are available.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The total number of rolls needed for your job.

What Can I Customize?

  • Standard Repeat Window Film cannot be customized.

What Proofs Will I Receive?

  • Memo Samples are available.
  • Since this product is not intended for customization, job-specific proofs such as mockups or strike-offs are not available. (Thumbnails of each entire design are available on our website.)

Other Helpful Information

  • We strongly encourage you to visit our window film page and familiarize yourself with the tools available to help you choose the right film for your application.
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What Is It?

  • Ordering a Level mural that is already featured on window film by default on its sample.
  • You can browse these designs here.
  • Samples are available.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your glass.
  • Please refer to our Window Film Toolkit to familiarize yourself with the specific requirements of measuring for and ordering window film.
  • What, if any, colors are to be customized and if the color(s) being requested are Level-Safe Colors. Level-Safe Colors include:
    • Colors from the Level-Safe Colors Swatch Book
    • Sherwin-Williams Paint Colors
    • Benjamin Moore Paint Colors
    • Pantone Solid or Pantone Process Colors

What Can I Customize?

  • Specify Your Dimensions
  • Select a Crop of the Design to Fit
  • Customize the Colors of the Design
  • Select Which Surface of the Glass the Film Will Be Applied To

What Proofs Will I Receive?

  • A Memo Sample Upon Request
  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • If you have a complex installation that requires multiple sizes or custom fitting to intricate spaces, please have as much information as possible ready when you contact us. In these cases, dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job. 
  • Refer to our Window Film Toolkit for more information.
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What Is It?

  • Ordering as window film any Level design or colorway that is not already featured on window film by default (as it appears on its Memo Sample).

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your glass.
  • Please refer to our Window Film Toolkit to familiarize yourself with the specific requirements of measuring for and ordering window film.
  • What, if any, ink effects and opacities you would like (from the Window Film Toolkit).
  • What, if any, colors are to be customized and if the color(s) being requested are Level-Safe Colors. Level-Safe Colors include:
    • Colors from the Level-Safe Colors Swatch Book
    • Sherwin-Williams Paint Colors
    • Benjamin Moore Paint Colors
    • Pantone Solid or Pantone Process Colors
  • Note that changing the base material from a white or mylar ground to window film can dramatically alter the appearance of colors! Talk to your Level sales rep if you have any questions or concerns.

What Can I Customize?

  • Specify Your Dimensions
  • Select a Crop of the Design to Fit
  • Customize the Colors of the Design
  • Customize the various print effects like opacity, stained glass, frosted, etc., as described int the Window Film toolkit.

What Proofs Will I Receive?

  • A Memo Sample of the Original Design Upon Request (Used as a Starting Off Point)
  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • Memo Samples (available for each design) can be used as a starting point to determine which elements you would like to customize. The color chips on the samples indicate the colors that can be customized.
  • If you have a complex installation that requires multiple sizes or custom fitting to intricate spaces, please have as much information as possible ready when you contact us. In these cases, dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.
  • Refer to our Window Film Toolkit for more information.

What to Know When Specifying Wall Protection, Wood Veneer, & Acoustic

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What Is It?

  • Our Targa Rigid Wall Protection Panels.

What Do I Need to Know?

  • The design number and/or name of your selected design & color.
  • The dimensions of your wall(s). In many cases you simply need the overall height and length/width of your space, and at the beginning stages, even approximate dimensions are suitable to obtain an estimate.
  • As much information as possible regarding any customizations you would like to have.
  • We offer a mylar backing in addition to our standard white, so some metallic effects will be achievable.
  • Targa is a back-printed PETG, so custom colors may not be an exact match to those that are surface-printed.
  • The approved primer, adhesive, and caulk (to seal between panels) is included with each order.
  • Shipping is included in your cost.
  • We offer optional trim and corner pieces for Targa. Ask your Level sales rep for more information.

What Can I Customize?

  • Specify your dimensions and select a crop of the design to fit.
  • Customize the colors and the layout of the design (i.e. add a logo, add or edit text, move elements, combine designs, and more).

What Proofs Will I Receive?

  • A Digital Mockup
  • A Physical Strike-Off

Other Helpful Information

  • Samples (available for each Level design) can be used as a starting point to help determine what elements you would like to customize.
  • Request a consultation. Our designers are available for screen-shares and/or conference calls with to facilitate the communication of you customization needs. These calls really help eliminate misunderstandings and save time for everyone, so please use them whenever you feel it’s helpful!
  • Please have as much information as possible ready when you contact us. Dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.
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What Is It?

  • SanFoot Wood Veneer Panels, printed with an image or solid color stain.

What Do I Need to Know?

  • The species and cut of veneer you are interested in.
  • What type of image would you like printed on the veneer?
  • If using a Level design, you will need the design number and/or name of your selected design & color.
  • The dimensions of your wall(s). In many cases you simply need the overall height and length/width of your space, and at the beginning stages, even approximate dimensions are suitable to obtain an estimate.
  • As much information as possible regarding any other customizations you would like to have.

What Can I Customize?

  • The image or solid color stain that you choose to print on the veneer is completely customizable.
  • Please note that metallic effects are not achievable on wood veneer.

What Proofs Will I Receive?

  • A Digital Mockup (As Needed Based on Print)
  • A Physical Strike-Off

Other Helpful Information

  • Request a consultation. Our designers are available for screen-shares and/or conference calls with to facilitate the communication of you customization needs. These calls really help eliminate misunderstandings and save time for everyone, so please use them whenever you feel it’s helpful!
  • Please have as much information as possible ready when you contact us. Dimensioned blueprints, field measurements, drawings, or site photos (as available) may be required in order to properly assess and quote a job.
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What Is It?

  • We can produce nearly any acoustic solution that your distributor offers.
  • Ask your sales rep for information regarding what acoustic products are available in your area.

What Do I Need to Know?

  • The information needed will largely resemble what is outlined in the Specify a Design: Advanced Customizations section of this page.
  • Certain information that is unique to your selected acoustic product may also be required.

What Proofs Will I Receive?

  • Proofs will vary depending on the acoustic product you select.
  • Ask your sales rep for more information.

Other Helpful Information

  • Request a consultation! Our designers are available for screen-shares and/or conference calls with to facilitate the communication of you customization needs. These calls really help eliminate misunderstandings and save time for everyone, so please use them whenever you feel it’s helpful!